Omnichannel

Webinar: Deep dive into the evolving auto purchase journey

Automotive marketers face an environment shaped by technological shifts, economic pressures, and evolving consumer behaviors.

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Date: Thursday, May 1, 2025 Time: 12 PM EDT

Consumers have many options when shopping for a car, and their path to purchase is changing. Meaningfully connecting with car buyers is more crucial than ever. Vehicle OEMs and manufacturers must establish connections with car buyers at the right time if they want to influence purchase decisions.

In this webinar, you’ll leave understanding:

Macroeconomic factors impacting the automotive industry
How the purchase journey has evolved
How different types of media play pivotal roles at each stage of the buying experience

The Trade Desk - Autos Webinar Speakers Headshots - "Meet your speakers"

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Check back for a webinar recap.

See how the world’s biggest automakers are thriving with omnichannel marketing

Case Studies Data and measurement

Audi drives awareness for electric vehicles among 15M unique users

Audi + PHD + The Trade Desk - Case Study

Case Studies Omnichannel

Stellantis accelerates performance for Alfa Romeo with a full-funnel omnichannel campaign

Green cover image of a man exiting a car with Stellantis and Starcom logos placed over top and a video "play" button in the bottom right corner

Case Studies Data and measurement

Mercedes pays 71% less to drive dealership visits

A promotional image with a cool-toned filter, featuring the Team X, Mercedes-Benz, and The Trade Desk logos over a background of a smiling woman on the phone while charging an electric vehicle.

	
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